Peter-Lucas Jones is a visionary Māori leader working at the intersection of Indigenous storytelling, iwi radio, language revitalisation, and artificial intelligence. He is the CEO of Te Hiku Media, home to one of Aotearoa’s longest-running iwi radio stations and an internationally recognised hub for Indigenous language innovation. His work centres on protecting and growing te reo Māori through broadcasting, community-led data practices, and the development of advanced speech technologies, including speech-to-text, text-to-speech, and Indigenous pronunciation models. A passionate advocate for intergenerational language transmission and Indigenous data sovereignty, Peter-Lucas champions ethical, Māori-governed approaches to AI that place storytelling and cultural continuity at the core of technological change. His leadership has positioned Te Hiku Media as a global voice in Indigenous media and language technology. In 2024, he was named to TIME Magazine’s AI100 list, recognising his influence on the future of Indigenous languages in the digital age.