The Auckland Writers Festival is one of this country’s premier cultural events and its largest and most successful literary event, hosting world leading commentators and writers in Auckland every year. The event is a highlight of New Zealand’s cultural calendar, it has annual attendances of more than 60,000 (83,000 in 2019) at over 200 events and it continues to grow.

The Event

  • Annually for 6 days
  • Next Festival: Tuesday 14 – Sunday 19 May 2024
  • 200+ events
  • 40,000 printed programmes distributed (including to postal database)
  • 25,000+ postal subscribers
  • 22,000+ newsletter subscribers
  • 22,000+ social media followers
  • Advertising across a range of digital, print and outdoor media
  • PR and publicity on television, radio, print, digital platforms

Reasons to sponsor

  • Association with one of the country’s premier international arts events
  • Access to engaged and discerning audience: educated, professional, social.
  • Brand acknowledgment and advertising in a print programme and e-book (print run 40,000), on website and social media channels, in newsletters, and in digital communications
  • Product placement (in venue and at Festival events)
  • Exclusive client and staff hospitality opportunities and business-to-business networking opportunities
  • Connection with high-profile local and international commentators, journalists, scientists, economists, thinkers and authors
  • Delivery of corporate social responsibility objectives


Sponsorship opportunities range from $10,000 - $100,000 plus GST. Based on your company’s current business and community objectives, we can work with you to tailor a sponsorship package that provides maximum benefit.

To discuss sponsorship please contact:
Kate Meere, Marketing & Development Manager
Phone: +64 (09) 376 8074